Media Release

 

MEDIA RELEASE

APP CREATOR FORCED TO CHANGE NAME OF SEX APP

15 June 2012

Sexology expert and iPod/iPhone/iPad app creator, Dr Vivienne Cass, has been forced to change the name of her five-star rated sex education app, just three months after its first release.

The app’s previous title, The Illustrated Clitoris, left Dr Cass with a headache when the App Store insisted on that sexual body part being displayed as c******s. The app has been renamed Explore Women’s Sex, with the change timed to coincide with the release of the universal version of the app this week. It is now available for iPhone, iPad and iPod Touch.

“I understand that Apple had some concerns about the original title being in the public domain,” says Dr Cass, “but it does point to the problem we still have in accepting our sexual anatomy.” Dr Cass stated that one of the reasons she initially created the app was to help people overcome any shame they felt about women’s sexuality.

Explore Women’s Sex offers both the general public and health/education professionals the chance to learn more about the often taboo topic of a woman’s genital anatomy and how it is involved in her sexual arousal. Armed with this information, the user is then shown how it can be used to improve a woman’s sexual satisfaction.

Explore Women’s Sex is ideal for men and women of all ages and backgrounds who want to understand how a woman’s clitoris ‘works’. “Knowing how the clitoris affects women’s sexual arousal is so important to relationships and sexual satisfaction,” says Dr Cass, “yet this information is not available to people in many parts of the world. My app helps to change this situation, and also allows the user to learn from the privacy of their iPod/iPhone or iPad without fear of being embarrassed.”

Explore Women’s Sex is also pitched at educators and health professionals, and many are already using it as an innovative teaching and clinical resource.

While there is no shortage of apps on sex, most are intended to titillate and exploit users rather than improve their sexual knowledge. Explore Women’s Sex is the first high quality sex education app on the App Store, offering iPod, iPhone and iPad users ‘real’ sex education that’s interactive and fun to explore.

Explore Women’s Sex offers many great features that keep the user’s attention and make learning easy and enjoyable. Tasteful and easy-to-follow diagrams of the Clitoral System, based on medical research, allow the user to view women’s sexual anatomy from several angles. The user can interact with them, tapping to show or hide the names of the different body parts and zooming in to view areas such as the G-Spot.

Accurate information about different anatomy parts is just a tap away, either by searching the Notes Index or selecting labels from the diagrams. And for those who want to learn how to improve a woman’s sexual arousal and increase her sexual satisfaction, there are ten excellent Turn-On Tips that should appeal to sexual novices or all ages.

In keeping with the app’s dual target audiences of both the general public and professionals, two quizzes allow users to test their knowledge. The Fun Cliteracy Quiz is a short set of questions that is exactly what it says – a lot of fun yet also a great way to learn. For sex educators and other professionals, the Serious Cliteracy Quiz offers a high quality ready-made test for use with students and clients.

And for those who want to know more, a number of links direct the user to further information.

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See on App Store: http://bit.ly/LMWwH2 Further website information: http://bit.ly/JG2VIh

Device requirements: Compatible with iPhone, iPad and iPod Touch, iOs 4.0 or later.

Category: Education

Price: $2.99

For more information, or to arrange a media interview, contact Dr Vivienne Cass at contact@brightfire.com.au. ENDS

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